For CMOs who scale fast

Your team can't keep up. Your pipeline won't wait.

You have a creative team. They're good. But the volume scaling demands — campaigns, launches, assets — keeps outpacing what any fixed team can produce. UpPipe is the elastic layer that closes that gap: senior LATAM creatives, AI-powered briefing, and a full operational platform so you always know what's in production, what it costs, and how fast it's moving.

Quality
58%
First Time Right
Quantity
200
assets/mo
Speed
24h
Lead Time avg
Cost
-83%
vs. in-house
Trusted by teams at
Alpina Vanti Wanderloop Uber Eats Natura Tiptap Uber Applied AI Lilipiink Gran Tierra Energy Galgo Alianza Team Alpina Vanti Wanderloop Uber Eats Natura Tiptap Uber Applied AI Lilipiink Gran Tierra Energy Galgo Alianza Team
What is UpPipe?

Three systems. One subscription.
Running together.

Brief Intelligence structures every request before a creative touches it. The Client Board gives you real-time visibility across every asset in production. Creative Intelligence turns your output into metrics you can act on. None of this exists inside a traditional agency retainer.
🧠
Creatives In The Loop
Senior LATAM creatives trained on your brand. Not freelancers. Not a pool. A vetted network that operates inside your workflow.
AI-Powered Operations
Pipe, our AI brief agent, structures every request before a creative touches it. No incomplete briefs. No guesswork. No wasted hours.
📊
Full Operational Visibility
Real-time dashboard. Cost per asset. FTR rate. Revision cycles. Hours remaining. Every number your CMO and VC want to see.
The real problem

You're not understaffed. You're under-scaled.

Your team handles the strategy, the brand, the relationships. But the volume of execution that a scaling startup demands is a different beast entirely.

01
Q4 campaign. Product launch. Investor deck. All at once.
Demand isn't flat — it spikes. Your fixed team hits a wall right when you need them most.
02
You hire freelancers. Quality is inconsistent. Briefing takes forever.
Every new freelancer is a new ramp-up. You spend more time managing than producing.
03
Agencies are slow, expensive — and a complete black hole. black hole
7–10 days per cycle. Fixed retainers regardless of output. Zero operational data. You never know what's happening inside — or why it costs what it does.
04
You can't justify headcount for what you actually need.
A full-time senior designer costs $80–120k/year. For burst capacity, that math doesn't work.
05
Your internal team is burned out — and it shows.
When the same people absorb every spike, quality drops, deadlines slip, and your best creatives start looking for the exit.
06
Senior creative talent is scarce, slow to hire, and expensive to keep.
Finding a senior art director or motion designer who's available, affordable, and a brand fit can take 3–6 months. By then, your campaign window is gone.
Annual creative capacity cost
In-house team (3 designers) $240k–360k
Agency retainerblack hole
$120k–180k
Fixed cost. No visibility. No metrics. No idea what you're paying for.
UpPipefull visibility
~$38k–60k
Elastic capacity. Real-time dashboard. Cost per asset. FTR rate. Full control.
83%
less than equivalent in-house team — with elastic capacity
Creatives In The Loop · CITL

Not a pool of freelancers.
A vetted network inside
your workflow.

Top 1% of LATAM creative talent — curated and tested
AI-fluent by requirement — not optional
15 disciplines · Motion, UI/UX, Social, Ads, Packaging, and more
View full portfolio & CITL network →
Key Visuals
Motion
UI/UX
Key Visuals
Emails
Emails
Internal Comms
Internal Comms
Reporting
Reporting
See the full portfolio + meet the CITL network
150+ portfolio pieces · 20+ vetted creatives · 15 disciplines
View full portfolio & CITL network →
The CreativeOps Platform

This is why things run smooth.
And why you're always in control.

Most creative ops problems come from chaos — unclear briefs, no visibility, no accountability. UpPipe is engineered to eliminate all three. Here's how.

Feature 01 · Brief Intelligence

Meet Pipe.
Your AI Creative Advisor.

Pipe knows your brand, your tone, and your history. You describe what you need in plain language. Pipe structures the brief, defines the assets, sets the timeline, and routes everything to the right creative. No back-and-forth. No missing information. No guesswork.

Captures 87% of critical brief info upfront
Eliminates incomplete briefs — the #1 cause of revisions
Routes to the right CITL automatically
Pipe — Brief Intelligence
Client Board
Feature 02 · Client Board

Full visibility.
Every request. Every asset.

Your team sees every request moving through production — To Do, In Production, In Review, Approved. No Slack threads. No email chains. No "what's the status?" meetings. Everything is exactly where it should be, tracked in real time.

Kanban view with asset-level tracking
Review and approve directly in the platform
Rush requests flagged and prioritized automatically
Feature 03 · Creative Intelligence

The metrics your CMO
and your VC both care about.

Cost per asset. FTR rate. Lead time. Revision rounds. Hours remaining. Every number that tells you if your creative operation is healthy — updated in real time, exportable, and filterable by client, time period, and team.

92%
FTR Rate
2d
Lead Time
$14
Cost/Asset
Creative Intelligence Dashboard
Reports & Analytics
Feature 04 · Reports & Benchmarks

Every brief benchmarked.
Every cost justified.

Every request is compared against our model — trained on 82,168+ real production data points. You see hourly distribution by day, quality breakdown by revision round, cost vs revenue trends, and staff efficiency. When your board asks "what are we getting for our creative spend?" — you have the answer.

Hourly distribution by day of week
Quality breakdown: R0 (FTR) vs R2 vs R3+
Staff efficiency matrix — output vs. revision rate
Creative Intelligence

We don't guess.
We have the data.

Every estimate UpPipe makes is backed by real production data — actual briefs, revision cycles, asset types, rush rates, and delivery times. Logged across 9+ years of client work. Not benchmarks. Not surveys. The real thing.

+82,168
Real data points & counting
+9 yrs
Production history
+6
Industries modeled
??
Brief intelligence
How briefs are structured, what information is missing, and how that drives revision cycles.
⏱️
Asset benchmarks
Real hours per asset type, per industry. Social posts, key visuals, decks, video — all benchmarked.
??
Rush rate trends
In Food & Beverage, nearly 1 in 2 requests is urgent. In Tech, it's rising to 34%. We know before you do.
Try it now — free
How many creative hours
does your team actually need?
Get your personalized estimate in 2 minutes. Built on real production data.
Calculate my creative demand →
Pricing 2026

Two subscriptions.
Pay for what you need.

Both include LATAM's finest Senior Creatives-In-The-Loop, a dedicated PM, AI-assisted production, and full dashboard. No hidden fees, no platform surcharge.

All Inclusive Creative Crew — everything in one rate
LATAM's finest Senior Creatives-In-The-Loop Dedicated PM AI Credits (ImageGen) CreativeOps Platform Metrics Dashboard
Top 1% verified talent
+20
CITL Network
Flex Subscription · Month-to-Month
Flex
Scale up or down every month. No long-term commitment.
~$35/hr
≈ $144,180 COP/hr + IVA
Minimum 10 hrs/month
No platform fee
Up to 40 hrs/month
~100 pieces/month included
Adjust hours each month
Go up or down based on demand
Hours expire monthly
Unused hours do not roll over
Start Flex subscription
+ Top-up hours available at ~$37 USD/hr
Scale Subscription · Best Value
Annual contract · Hours roll over
Scale
Better rates at volume. Unused hours accumulate — never lose what you paid for.
Package (hrs/year)
Est. pieces
Rate/hr USD
120 – 480 hrs
120 – 1,200
~$32
481 – 960 hrs
~2,400
~$30.50
961 – 1,440 hrs
~3,600
~$29
1,441 – 1,920 hrs
~4,800
~$27.50
1,921 – 2,400 hrs
~6,000
~$26
2,401+ hrs · Enterprise
Custom
~$24
Hours roll over
Accumulate all year
30% OFF first month
System adaptation period
Calculate Creative Demand →

All prices in USD · Based on ~4,100 COP/USD exchange rate · Rates in COP available on request · +IVA where applicable

What they say

Teams that stopped
managing creative chaos.

"What we've achieved with UpPipe is real efficiency. We went from managing a scattered design process across countries to having full visibility: cost tracking, output per region, and consistency in every piece. Now we produce more, spend less, and keep our brand perfectly aligned."

Carolina Lizarazo
Carolina Lizarazo
Galgo
Regional Head of Brand

"What stood out to me was the personalized onboarding, the ease of use of their platform, the ongoing communication with their team, and most importantly, the quality of the final deliverables."

Gabriel Gutierrez
Gabriel Gutierrez
Wanderloop
CEO · Startup

"UpPipe gives me the structure and creative backup I need to execute projects confidently, always on brand, on time, and within budget. It's transparent, efficient, and incredibly easy to manage."

Ana Trujillo
Ana Trujillo
Independent
MKT & Strategy Consultant
No commitment · No sales pitch

Let's see if we're
the perfect fit.

A 15-minute honest conversation about your creative ops. We'll tell you if UpPipe is the right system for your team — or not.

Powered by +82,168 real data points.
Book your 15-min intro call → Free · No credit card · Opens in calendar
15'
intro call
0
commitment
100%
honest